On-Page vs. Off-Page SEO

On-Page vs. Off-Page SEO

There are lots of different factors that go into helping your website rank higher in the SERPs, and it can be a full-time job just to stay on top of the continual changes that search engines make to the algorithms that decide where you’ll appear. That said, most...
All-in-One SEO vs Yoast: An SEO Plugin Comparison

All-in-One SEO vs Yoast: An SEO Plugin Comparison

Getting your on-site SEO right is hard. There are so many different factors you need to consider that it can be difficult to keep on top of it all. Thankfully, WordPress users have an entire arsenal of tools at their disposal to make it easier. Two of the most popular...
The Sympler Guide to AI for SEO

The Sympler Guide to AI for SEO

There’s no doubt that artificial intelligence (AI) is rapidly evolving and changing the way businesses operate and market their products and services. But what role does AI have in SEO? And more specifically, how can businesses use AI to improve their...
How Many SEO Keywords Should I Use?

How Many SEO Keywords Should I Use?

Just as with other SEO factors like link building, how, when, and what keywords we use has changed a lot since the early days. In years gone by, search engines like Google considered plurals or even the same words in a different order to be completely separate...
Does Responding to Reviews Help SEO?

Does Responding to Reviews Help SEO?

Online reviews have become indispensable sources of information for consumers. In fact, more than 90% of people say online reviews help them make decisions about what products and services to buy and from what businesses. And, when it comes to responses to online...
How to Optimize for Google’s BERT Update

How to Optimize for Google’s BERT Update

As the world’s go-to source for information, Google is constantly changing and updating its search algorithm to improve the search experience for users. While most of these updates are minor, Google periodically releases larger-scale algorithm changes that can have a...