At Sympler, we provide solutions for multi-location businesses and franchises.
- We use localized digital marketing strategies to improve local store sales
- We help businesses attract potential franchises
Our approach will make your franchise branding more attractive by:
- Building more appeal around your product and culture
- Increasing your store-level sales metrics
- Growing your leads by more than 300%, leading to a significant increase in revenue
- Improving your organic SEO rankings for each location in Google Maps local listings
- Pairing SEO with AdWords + Social Media Marketing to customize your approach per location
- Helping you manage the volatility of the ever-changing digital landscape
Sympler will
work with you to meet your franchise
digital marketing objectives
-
To improve the sales metrics of your
individual locations
-
To solve challenges of your campaign
performance and brand consistency
-
To generate leads for your franchise growth
-
To keep your brand at the forefront of digital
marketing with our strategic partnership
We help generate a surge In
Google Exposure
-
Building impressions overtime as rankings for
local maps and organic results increase
-
Helping companies grow to over two million
monthly impressions in Google Maps and search
-
Improving location visibility and store traffic
significantly
Our results drive Google Actions
-
Getting ranked in Google My Business for the
search keywords -
Increasing the number of actions and
conversions across locations -
Generating new location visits, increased
phone calls, potential franchisees, and
revenue growth
WHAT WE CAN WORK ON TOGETHER
For your franchise and each franchise location
SEO for Franchise Location
-
Develop your SEO strategy to help your
locations RANK for search terms in their local
market -
Provide each of your locations with specific
attention, distinction, and differentiation -
Manage and optimize your pages, Google My
Business, business listings, analytics and
conversion tracking each location -
Deliver better rankings in Google maps and
organic search results
Google Ads Management
-
Provide a focused approach for each of
your locations -
Generate your keyword research,
campaigns, ad groups, and ads -
Give a granular reporting and tracking of
conversions and analytics -
Manage your search terms, negative
keywords, and A/B testing on ads -
Analyze trends for your franchise location to
persistently improve and optimize ad
performance
Social Media Marketing
-
Set up and optimize the page of each of
location-specific audience and
demographics -
Develop the strategy to connect with your
attention, distinction, and differentiation -
Assist you in your brand-wide social media
activities through location-specific posting,
promoted stories, and advertising location -
Attract your target audience by growing
your presence on Instagram, Facebook
Analytics and Reporting
-
Provide each of your franchise with a full
suite of analytics and up-to-date reporting
on a real-time dashboard -
Integrate with your franchise dashboard
Google My Business, Google Analytics,
Google Ads, Google Search Console and
other sociall media metrics, and rankings -
Give your franchise a 360-degree view of
the overall performance, including individual
location rankings tracking, reporting, and
dashboard -
Help you build a mega-dashboard for a
cumulative view of you total franchise
business and digital marketing performance
FREQUENTLY ASKED QUESTIONS
What is Franchise Digital Marketing?
Franchise Digital Marketing is the application of digital marketing channels like Search Engine Optimization (SEO), Social Media Marketing (SMM), Google ads, to the marketing strategy of a franchise business. The goal is to increase customer awareness, attract new clients/franchises, and drive revenue. It focuses on building a strong and profitable brand while managing the complexity and consistent implementation across multiple locations.
What is the minimum number of locations to get started?
There is no minimum. We can begin even when you’re just starting your business. The earlier you start, the earlier you can build and accelerate your growth.
How do you manage each individual location on our website?
Each location is treated as unique. We can:
- Create a page for each location on your website
- Create unique content for each of your locations
- Ensure no page is seen as duplicate, in order or to rank well in Google
- Customize each to local business schema and structured data, content, on-site optimization to increase
its relevance in its market, and improve its local ranking in the Google business listing - Provide the necessary technology to manage this complexity
Sympler has a wide array of website technology to select from, and we can work with you to determine what fits your franchise business best.
How do you manage Google My Business listings, and all other business listings, for each location?
- Optimize each location’s Google My Business listing
- Lock down important information so it cannot be lost
- Update contact details, store hours, or other changes relevant to each location
- Optimize your other business listings on top tier websites, as well as secondary and niche specific websites
Do you track analytics, including Google rankings, for each location?
Yes. Each location has data, set up in a specific view. In this dashboard, you can log-in anytime
to see updated data on:
- Website visitors
- Daily Google rankings, including trends
- Conversions
- Ads performance
- Other important metrics on individual location pages
Do you do content for individual locations?
Yes. Since content is considered a differentiator for each location, we can work with you to craft a customized and unique content for each location, using targeted keywords, to imporve a location’s relevance to its market.
Can you work with my multi-location business, although it is not a franchise?
The digital marketing strategy of Sympler is designed for any multi-location business. It works great for a franchise business model, as well as for a single owner multi-location business like yours. Our digital marketing process is designed to help individual locations rank well in Google to attract customers, create awareness and build the brand over time.
Do you do Google Ads for each franchise location?
Yes. Sympler can create and manage both brand-wide ads, and location-specific assets, depending on your need. We leverage technology and targeting to ensure that you expose the right audience to your ads.
Can you manage social media, including advertising on Facebook and Instagram, for individual locations?
Sympler Marketing can help you manage sophisticated paid ads campaigns on a wide range of social media platforms, including:
- YouTube
Are you ready?
60% of people click on the first result. We’ll help you get there.