Automotive SEO

Optimization for Car Dealers

Automotive Search Engine Optimization

Rank higher on Google and increase your brand visibility

Automotive Search Engine Marketing

Dominate your target market with pay-per-click ads

Automotive Social Media Advertising

Reach your customers where they spend their time

Sympler offers SEO for car dealers, auto repair shops, and other automotive businesses to give them a competitive edge in their search rankings, leading to increased web traffic, leads, and ultimately, sales. We’ve worked with both enterprise-level and mom-and-pop auto dealers and shops to develop comprehensive SEO strategies that deliver results and provide the highest return on investment.

  • This field is for validation purposes and should be left unchanged.

SEO in the Automotive Industry

The automotive industry is known for being notoriously competitive as the number of existing driveable vehicles continues to rise. Taking into account the more than 100 million active passenger vehicles in the US in 2017 and the production of 2.8 million new passenger vehicles in 2018, it’s clear that achieving success as a small business auto dealer is no simple task. To even have a chance, a robust digital marketing strategy is required.

In modern society, Internet marketing has become the new standard by which businesses like auto dealerships promote themselves. Likewise, it’s also the standard by which consumers seek out and compare information on car manufacturers, models, parts, and of course, prices. On average, new vehicle buyers spend 53% of their shopping time online, and in the case of used vehicle buyers the number rises to 63%. This makes a compelling argument for automotive seo services.

automotive seo

Get Found On:

facebook logo
google logo
bing logo
yahoo logo
twitter logo
pinterest logo

Organic Search for Car Dealers, Auto Repair Businesses, and More

At Sympler, we consider search engine optimization to be the ultimate form of digital marketing, and as such, it remains our core service offering.

When it comes to running a successful auto dealership, any given car salesman will tell you that it’s all about having clear sales goals and knowing your market, i.e. knowing who to target to meet those goals. This logic, of course, applies to all businesses in all industries within the consumer space. The more you understand who your market is, where they’re located, and when, why, and how they’re going to buy your product or service, the better positioned you are to convert the highest possible number of potential buyers into actual buyers.

Much like real estate, construction, and restaurants, the auto industry is a mostly local enterprise. New and used car buyers are not likely to venture very far to buy a new vehicle unless the deal is so good that it merits a road trip. While the significant investment of a vehicle does tend to expand the area in which the buyer is willing to travel to obtain it, auto dealers are still by-and-large local establishments.

This necessitates an SEO campaign that focuses on reaching and engaging with local buyers. Local SEO for auto businesses from Sympler focuses on just that, and involves the following:

  • Conducting an initial audit to determine the current SEO status of your auto business website
  • Researching the specific terms and queries that auto buyers are using to seek out vehicles and information
  • Optimizing directory listings, including Google My Business and Google Maps
  • Creating high-quality, informative and engaging auto industry content via blogs
  • Increasing brand reputation by monitoring and responding to customer reviews, testimonials, and other feedback
  • Analysis of key performance metrics through a multitude of analytical tools

Because they’re such large purchases, consumers are significantly more scrupulous when it comes to buying a car as compared to other products. They are likely to have a very specific idea of what they’re looking for in regards to make, model, color, and features. A well-implemented local SEO campaign from Sympler can help move potential buyers further down the sales pipeline by targeting consumers based on these and other criteria.

Ready for a

10 minute intro?

Automotive SEO

Frequently Asked Questions


Automotive SEO can increase your share of the local market for your products and services, making lifelong customers out of members of your community.


People will only travel so far to purchase a vehicle or when their car needs maintenance or repairs. Consumers will look for dealers and repair shops near them and will want to read what other say about you online. But they need to find you first in order to consider your business. Automotive SEO can help you get found in your service area.


SEO for car dealers can take anywhere from 3 to 6 months or more depending on competition, goals, and campaign structure.


Automotive websites and pages are ranked in search engines by using a complex algorithm that takes into account 200+ factors. Websites that are ranked higher in the SERPs are the ones considered to be the most relevant and useful.


A successful automotive SEO strategy will improve search engine rankings, leading to increased traffic, more conversions, and higher revenues for your car dealership or repair business.


If your automotive business website is not listed on the first page of Google, you’re essentially not being seen at all. SEO can boost your search engine visibility and increase traffic to your site dramatically.

Why You Should Use Internal Links in Every Blog Post

Why You Should Use Internal Links in Every Blog Post

What Are Internal Links? When you’re writing a blog post, it’s important to use internal links. Internal links are links that take readers from one page on your website to another. They can be in the form of: Hyperlinks in a post. These are the most commonly used way...

read more
The Best SEO Audit Tools in 2022

The Best SEO Audit Tools in 2022

Whether you’re just getting started in optimizing your website for better ranking on the SERPs or you’re fine-tuning an already well-performing site, you need objective data to help you along the way. The kind of data you need comes from specialized tools designed to...

read more

Let’s Find You The Right Automotive SEO Strategy Your Company Deserves

Now that you’re aware of the importance of local SEO for auto dealerships, it’s time to take action! If you’re an auto business owner and are looking to expand your online presence, contact Sympler today.

Are you ready?

60% of people click on the first result.  We’ll help you get there.