SEO vs SEM

SEO vs SEM

The terms ‘SEO’ and ‘SEM’ are often used in similar contexts, and they’re both incredibly important when it comes to success in digital marketing. It’s understandable how the two terms can be confusing. After all, the letters ‘SE’ in both of them denote ‘Search...
Dirty Little Secrets of SEO

Dirty Little Secrets of SEO

Congratulations! You’ve hired an SEO company to help your business get found on the web. They’ve promised to get your business quickly ranked on page one, but unfortunately, they’ve given you little to no understanding of how they will get you there and no long-term...
What is SEO Marketing?

What is SEO Marketing?

Search Engine Optimization marketing, sometimes abbreviated as SEM, is a sub-discipline of digital marketing that is specific to the activity of web searches. Any time an internet user conducts a web search, whatever search engine they’re using (Google, Yahoo, Bing,...
How to Learn SEO

How to Learn SEO

Search Engine Optimization as a discipline has grown immensely in recent years. What used to be a ‘nice to have’ in the development of a website is now a must-have, and those who don’t take the time to learn the nuances of SEO are doomed to be bested by those who do....