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Digital Advertising | Brand Building

Thomas Frey, Google’s top-rated futurist speaker, former innovations editor for Futurist Magazine, was also, during an earlier phase of his career, IBM’s most award-winning engineer. After leaving IBM, Frey co-founded the DaVinci institute, a Colorado-based think tank and networking resource focused on anticipating and defining future trends and innovations. Frey released a book, promoted during his world-wide speaking engagements and  relied on Sympler to market and sell his book on online channels like Amazon, Google and more. 


Our challenge

Supporting a new Amazon store

We leveraged Amazon advertising for book promotion based on past purchase history, interests, and other demographics that would lead to sales interest.  Sympler Integrated e-commerce tracking on-site by source product, country, demographic and measured onsite behavior to drive strategy and optimize machine learning for the most optimal book sales. 

The results

Digital Advertising:

  • We successfully increased clicks and qualified digital ad traffic by 45.4% while decreasing the cost per click by 12.7%.
  • In six months, we decreased the cost per acquisition for the organization by 17.2%. Overall, our efforts helped Tom Frey increase their book sales by 198.7%.

Detailed Report



Of Inbound Marketing Efficiencies Captured

  • Site structure
  • Book description (complimentary interests) 
  • Basic SEO plugin
  • Active on Instagram and Amazon
  • Celebrity Brand Equity 
  • Beneficial UX



Of Inbound Marketing Efficiencies Captured

  • Advanced Amazon Marketing strategy implemented
  • Google Merchant Center integration and management
  • On-site micro tagging, site speed optimization, and advanced conversion tracking
  • In-depth Click ID Conversion Tracking by source product, state, demographic and onsite behavior
  • Multi-Platform ad campaigns optimized by product, state and buyer interests
  • Nationwide Digital Advertising 

ROI From Our Services

Steel Project ROI

Monthly Visitors (Average)

Steel Monthly Visitors

PPC Click-Through Rate

Steel PPC click through rate

Digital Ad Impressions Share

Steel Digital Ad Impressions